At KIMAK we are experts in shopfitting, always approaching our work from a global perspective. We don't just approach shop design or redesign on an individual basis, but we contextualise it in the approach that the brand needs on a global level. That is shopfitting worldwide.
Because when a brand changes its image, it doesn't just do it in one store, it does it in all of them. And we support it with our ideation, conceptualisation, design, manufacturing and installation work.
When we talk about a worldwide performance, there are several ways to approach shopfitting. One option is to work form a model shop, applying the new design and measuring what works and what doesn't, and then extrapolating it to other outlets around the world. Another is to do shopfitting by region or geographical area, adapting the image to the country or continent.
This second case is more frequent if the brand carries out user analysis and comes to the conclusion that what works in one country or region does not work in others. It can also be the case that transformations are staggered, or that in some countries they work independently. At KIMAK we adapt to all these realities, helping brands to implement their image and make their ideas a reality.