Collaborations between different brands is a growing trend in the retail sector. One of the most recent -and for the second time- has been that of fashion retailer ZARA with South Korean brand Ader Error, which seeks a new cultural experience with each collection. To celebrate this second collaboration, las November they installed a pop-up exhibition at 88 Rue Rivoli in Paris, next to the ZARA store.
With limited access and by invitation only, this underground space was conceived as a digital environment that combined fashion and techonology and expanded reality and virtual universes. Completely dark, the perimeter screens and the glass cube in the centre of the room, which we developed, manufactured and installed in just one week, really stood out.