On 17 September, KIMAK took part in a new edition of Galicia Conversa, an initiative by Enfoques·gal, held at Studio Follow in A Coruña under the title Anatomía de la moda gallega (Anatomy of Galician Fashion).
Representing KIMAK, Juan Juncal, Corporate Director, took part in the event’s 7x7 format, sharing his perspective on the evolution of retail and the role of physical spaces in a context increasingly shaped by e-commerce.
Beyond the purchase: the value of physical spaces
Changing consumer habits and the continued growth of online shopping are raising new questions about the future of physical retail. What is the value of investing in physical stores when consumers have more ways than ever to shop from anywhere?
The conversation focused on the value of the store as an extension of the brand and a space for connection with the customer. And this is precisely where KIMAK’s work begins: turning concepts and ideas into physical spaces through an integrated approach combining design, engineering, manufacturing, logistics and installation.
This perspective is closely connected to the work KIMAK carries out every day with retail brands around the world, highlighting how, in an increasingly digital environment, the physical experience continues to play a distinctive role in the relationship between brands and their customers.
We would like to thank Enfoques·gal for the invitation and for the opportunity to share this perspective alongside other industry professionals, in a gathering that celebrates the talent and transformative potential of Galician fashion.
