ZARA has launched a capsule collection inspired by the night of San Juan, a special proposal paying tribute to one of the most emblematic celebrations in A Coruña.
KIMAK has carried out the execution of the two ephemeral pop-ups associated with the collection, materialising both temporary spaces within the point of sale.
This is a limited edition of clothing and accessories for all ages, conceived as a seasonal activation linked to the territory and to one of the most recognisable festivities in the local calendar. The collection incorporates references to the imagery of San Juan, translating this cultural context into the retail space.
The activation is available exclusively in A Coruña, across two physical points of sale: the store on Calle Compostela and the Marineda City shopping centre, reinforcing its local character and limited distribution.
