PULL&BEAR BELFAST

KIMAK has delivered the new Pull&Bear store in Belfast, located in the Victoria Square shopping centre. The 1,609 m² space spans two floors where the brand unveils its new identity—a concept already showcased in its recent opening in Manchester.

The project covers everything from the fabrication of the façade to the execution of all interior elements that shape the store’s warm and luminous character. Upon entering, visitors are welcomed by more than 270 m² of fire-retardant wood panels in an Alba oak finish, extending across walls, entrances, and circulation areas, providing continuity and a natural, inviting feel.

These surfaces are paired with over 130 m² of backlit polycarbonate used in ceilings and decorative panels, 

creating soft, uniform lighting throughout the space.

KIMAK also oversaw the production of the furniture, combining polycarbonate and steel to craft pieces that integrate seamlessly with the rest of the materials, along with lightboxes and illuminated shelving that reinforce the innovative spirit of the brand’s latest openings. In addition, we executed the luminaires and signage that bring coherence and clarity to the layout, as well as the upper-floor self-checkout area in stainless steel and Krion.

The result? A store concept in which every material, finish, and technical solution has been purpose-built, coming together to create a harmonious, pleasant experience aligned with the brand’s new image.

*Photography: Wifre Meléndrez